Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 7,807 public Google Business Profile listings of gutter companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Should I answer the phone on the ladder, or let it go to voicemail?
- Gutter guards, sell them on the cleaning visit or advertise them on their own?
- What a door hanger campaign really costs a gutter company, and when it pays back
- My Google profile already gets calls. Do I need a website?
- The three weeks in September that decide your whole fall
- Hiring a marketing agency for a gutter company, or doing it yourself
- A twelve-month marketing calendar for a gutter company
- Pricing and quoting gutter work so the good jobs say yes
Contact
Corrections, questions about the data, or press: text or call (801) 509-9725.
