Where your competition is in Missouri
The largest concentrations of gutter companies in our Missouri data are in St. Louis, Springfield, St Charles, Lee's Summit, Kansas City, Independence, St Joseph and Sikeston. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St. Louis.
The map pack in Missouri
The map pack is a three-slot race, and in Missouri it is won by review count and recency far more than by rating: 54.8% of Missouri gutter companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 20 reviews and the 90th is 113. Those are the numbers to plan around, not the median.
The website gap in Missouri
Website presence in Missouri: 51.2% of gutter companies link one, 48.8% do not. The national figure is 37.9% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Missouri compares
Of the 40 states in our data, Missouri ranks 19th for the number of gutter companies, 24th for median review count, and 7th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 84 | 5.5 | 48.8% |
| Illinois | 183 | 6 | 33.3% |
| Indiana | 96 | 4 | 53.1% |
| Iowa | 54 | 4.5 | 48.1% |
| Kansas | 32 | 8.5 | 40.6% |
| Michigan | 153 | 6 | 38.6% |
| Minnesota | 68 | 4.5 | 39.7% |
| Nebraska | 35 | 4 | 45.7% |
| Ohio | 171 | 7 | 49.1% |
What to do first in Missouri
- Put up a real website if you are in the 48.8% without one. Service pages, city pages for St. Louis, Springfield, St Charles, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5.5-review shop past the Missouri 75th percentile (20) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.