Where Florida's gutter companies are
The largest concentrations of gutter companies in our Florida data are in Jacksonville, Miami, West Palm Beach, Orlando, Tampa, Port Charlotte, Fort Lauderdale and Port St. Lucie. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Jacksonville.
The map pack in Florida
Google shows three businesses in the map pack for a search like "gutter company near me" in Jacksonville. In Florida the shops that hold those spots usually sit near the 90th percentile, 144 reviews, not the median. 14.5% of Florida gutter companies have passed 100 reviews; the other 85.5% are competing for whatever is left below the fold.
The website gap in Florida
A website is the clearest marker of a gutter company that is going to compete for the map pack, and 31.8% of gutter companies in Florida do not have one linked. Across the country the median review count with a site is 11, without one 2. If your shop is in the 31.8%, start there.
What to do first in Florida
- Put up a real website if you are in the 31.8% without one. Service pages, city pages for Jacksonville, Miami, West Palm Beach, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 15.5-review shop past the Florida 75th percentile (57) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Florida customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.