Local SEO and Google profile for a gutter company
The map pack is where gutter work is won, and most profiles in this trade are half built. Across the dataset 56.7% list no hours at all, only 27.6% show Saturday hours, and just 15.6% publish an email. Every one of those gaps is a ranking signal and a reason for a homeowner to tap the next listing instead.
Categories matter more than owners think. Gutter cleaning service as primary, gutter service as a secondary, and pressure washing or window cleaning only if you genuinely sell them. Then the service list, filled out item by item: gutter cleaning, downspout clearing, seamless installation, guard installation, fascia repair, roof debris removal. Each entry is a phrase you can rank for.
Photos are the one thing this trade already does, at 91.8%, but volume is not the point. Dated job photos with the neighborhood in frame beat a stock ladder shot. After two weeks the honest signal is direction requests and calls from the profile going up while nothing else changed.