Facebook and Instagram ads for a gutter company
Nobody opens Instagram intending to buy a gutter cleaning. That is fine, because gutter work is the rare trade with genuinely persuasive footage. A twelve-second clip of a downspout being cleared, or a corner overflowing in the rain, stops the scroll in a way a logo card never will. Homeowners recognize their own house in it.
Two offers do the work. In leaf season, a dated booking offer inside a tight radius: cleaning from a stated range, this month, these neighborhoods. Off season, a repair offer built on before and after photos of sagging runs and rotted fascia. Cleaning leads usually cost $12 to $40 through a lead form. Guard and replacement leads cost more and need a conversation, so send those to click-to-message.
The mistake is boosting posts from the page and calling it advertising. Boosted posts optimize for cheap engagement, so you collect likes from three states away. After two weeks a working account has a stable cost per lead, a retargeting audience building, and comments answered within the hour.