Social media management for a gutter company
Social will not fill your schedule, and anyone saying otherwise is selling something. What it does is settle the homeowner who found you in the map pack, tapped through to your Facebook page, and needs to see that you existed last month. An abandoned page with a 2021 cover photo does real damage at exactly that moment.
The content writes itself in this trade. Overflow before and after, a guard section cut open to show what a bad system holds, maple seed pods filling a gutter in May, a roof-level shot of a neighborhood everyone recognizes. Two or three posts a week is plenty. Name the neighborhood in every caption, because that is what makes a scroller think you work on their street.
The mistake is posting only when work is slow, which produces a feed that goes quiet during the season homeowners are actually checking. Two weeks in you should have a scheduled queue and clips already reused as ad creative.